ESA launches Accessible Games Initiative to improve visibility of accessibility features

The Entertainment Software Association (ESA) has announced the formation of the Accessible Games Initiative.

Developed by Electronic Arts, Google, Microsoft, Nintendo of America, Sony Interactive Entertainment, and Ubisoft, the Accessible Games Initiative aims to provide clear information about accessibility features in games.

Firms including Amazon Games, Riot Games, Square Enix, and Warner Bros. Games have since joined the project.

The initiative has launched with 24 tags that can be used by developers, which cover accessibility features including narrated menus, input remapping, stick inversion, subtitle formats, and colour alternatives. The full list of tags can be found on the Accessible Games Initiative website.

These tags were “developed with insight and feedback sourced directly from players with disabilities, accessibility advocacy groups, and game development teams,” the ESA noted.

Implementation of these tags is voluntary, and will be showcased on digital storefronts, product pages, or digital catalogues.

“Tens of millions of Americans have disabilities and often face barriers to experiencing the joy and connection that comes with playing video games,” said ESA president and CEO Stanley Pierre-Louis.

“We are immediately proud to announce the Accessible Games Initiative in partnership with industry leaders. This initiative demonstrates how impactful we can be when we work together in our industry-wide pursuit of helping more people experience the power of play.”